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When to make a store non-accessible to customers (Funskool)

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Typically stores spend a lot of time and energy in ensuring that their design is such that customers are able to freely browse, are able to find the right items that they want, and are drawn to items that the store wants to sell. There is big money in ensuring that stores get their placements right, make it comfortable for customers and so on. Makes sense, right ? So, you would expect a store selling stuff to kids and children to make it easy for parents to get there, for them to look at products, and so on, even when their children are there with them.
Funskool is a brand that brings a large number of toys, some of them are pretty good and is supposed to be a good place to get some toys. There is a Funskool store in the Shipra Mall in Indirapuram, located near East Delhi, and when you see this store from outside, it looks great. There were a lot of toys such as Lego, and other interesting toy brands. So, we decided to go inside the store to buy the stuff. One small item, we had an infant with us, who is all of 17 months old. He is now old enough to recognize toys, and sometimes points out to toys, some of which we buy as well.
So, we decided to enter the store, along with the infant (who was in a stroller). As soon as we entered the store, the guard told us that the stroller needed to be put to the side. Interesting – typical stores ask you to keep previously purchased items (say if you have bought items from other stores previously before entering this store) along with the guard, but never have I seen a store asking us to keep the stroller on the side. We told the guard that we were not planning to move the infant from the stroller, but he was insistent, that no matter whether the infant is in the stroller or not, the stroller could not be taken in the inside of the shop and needed to be kept with the guard.
I could not understand what was happening, after all, it could not be that the guard was telling me to go and shop, and leave the infant in the stroller with the guard. And if he wanted us to remove the infant from the stroller, it seemed very strange. Whether to move the infant from the stroller is my decision, not based on the demand from the guard. The only step we could take was to vote with our feet, and that is what we did. I did ask to speak to any employee in the store, and he told us that this was indeed the policy. Apparently, their store design was meant to optimize carrying capacity, which meant that the shelves did not have enough space to move the stroller inside the store, and hence they do not allow the stroller inside. I continued to be flabber-gasted; this is a store that is selling toys to babies and kids, but will not allow a baby in a stroller inside. Well, I know which store that I am not going to be going again to.


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